On-page SEO refers to the strategies and practices used directly on your website to improve its search engine rankings and user experience. It involves optimizing individual web pages to make them more attractive to search engines and users. Here’s a simplified overview of the key elements:
- Title Tags: Crafting clear, relevant titles for each page that include target keywords. The title tag appears in search engine results and browser tabs.
- Meta Descriptions: Writing compelling descriptions for each page that summarize its content and include relevant keywords. This doesn’t directly affect rankings but influences click-through rates from search results.
- Headings (H1, H2, H3, etc.): Using headings to structure your content logically. The H1 tag usually represents the main topic, while H2 and H3 tags help break down subsections.
- URL Structure: Creating clean, descriptive URLs that include keywords and are easy for both users and search engines to understand.
- Content Quality: Writing valuable, informative, and relevant content that answers users’ queries and includes target keywords naturally. Avoid keyword stuffing.
- Internal Linking: Adding links within your site that point to other pages. This helps users navigate your site and helps search engines understand the relationships between pages.
- Image Optimization: Using descriptive file names and alt text for images. This helps search engines understand what the images are about and improves accessibility for users.
- Mobile Friendliness: Ensuring your site is responsive and looks good on all devices, including smartphones and tablets. Google prioritizes mobile-friendly sites in its rankings.
- Page Speed: Optimizing how quickly your site loads. Faster pages enhance user experience and can positively impact rankings.
- User Experience (UX): Designing a site that is easy to navigate, visually appealing, and provides a positive experience for visitors. This includes clear calls to action and a logical page layout.
- Content Freshness: Regularly updating your content to keep it current and relevant. Fresh content can help improve rankings and user engagement.